The International Model and Talent Association (IMTA) curates a prestigious competition for models and artists, including actors, musicians and dancers. With a legacy spanning 37 years since its inception in 1987, the IMTA organizes two major events annually: one in January in Los Angeles, IMTA LA, and another in July in New York, IMTA NY.

For over a decade, I have had the distinct honor of being integrally involved in this dynamic organization. Each year, I contribute to the production of a designer’s fashion show as one of the directors and stylists. This captivating event features models selected from the pool of IMTA contestants. The process involves casting, fittings, intensive rehearsals, and culminates in a grand fashion show on the third day of the five-day competition.

Aspiring models find the IMTA competition to be a transformative experience, serving as a portal to their dreams. With the presence of over 300 elite agencies from around the globe, participants have the tremendous opportunities to be discovered and ascend to the ranks of superstars, gracing the runways of New York Fashion Week, Milan, and Paris Fashion Week.

The modeling industry has undergone a profound evolution, becoming remarkably inclusive and welcoming competitors ranging in age from 4 to seniors in their 80s, from all corners of the world. We recently concluded this year’s competition in New York, where standout participants captured the attention of top agencies and are now poised for major fashion shows, brand campaigns, and digital ventures.

Our fashion shows are a pinnacle for all involved, with contestants donning exquisite designer attire and showcasing their talents before an audience of over 2,000 guests, fashion industry experts, families, friends of the contestants, and fellow contestants. This event is a sensational and magnificent occasion that I eagerly anticipate each year. The accompanying photos are from this year’s competition, featuring the newly established brand Scarlett Maria.

Each year, on the final day, we host a grand gala to celebrate the five-day competition and honor the incredible journeys of our participants. As one of the event directors, I have the privilege of presenting the Opearl Brands Award to an individual with a unique and inspiring story. This year, the award went to Elina Boiyarchck, whose journey is nothing short of extraordinary.

Elina, originally from Ukraine, dreamed of becoming a model from a young age. At 14, she entered a modeling competition, but her father pulled her out when he discovered the swimsuit segment, shattering her dream. Life moved on, and Elina faced and overcame numerous challenges, including domestic violence, a difficult divorce, and a battle with breast cancer.

After moving to the US, she decided to reignite her childhood dream by entering the IMTA competition at 44. She not only won multiple modeling awards but also received fashion show offers right after the competition. Elina’s story is a testament to perseverance and the power of never giving up on your dreams, no
matter your age.

Presenting the award to this brave and inspiring woman was an honor. Her message to everyone is clear: pursue your dreams, no matter how old you are. If you dare to challenge yourself, visit imta.com and give yourself permission to pursue that childhood dream.

You can reach me at kerryyu@mac.com for more info about IMTA.