Few fashion labels master the art of blending cultural heritage with modern design as seamlessly as MAISON DE HOE. Led by award-winning Chief Designer VV Hanwei Su, this New York-based brand has earned a place on the global stage, recognized for turning tradition into contemporary artistry. Through innovative collections, MAISON DE HOE embodies empowerment and elegance, bridging the past with the future.

Philosophy: The Mundane Made Magnificent

At the core of MAISON DE HOE is a powerful ethos: “The Mundane Made Magnificent.” Inspired by everyday resilience and the sophistication of modern womanhood, the brand transforms ordinary symbols into extraordinary, empowering designs.

“Fashion is a way to tell stories,” Su shares. “It bridges cultures, connects generations, and celebrates identities that deserve recognition.”

Acclaimed Designs and Global Recognition

From New York to Paris Fashion Week, MAISON DE HOE has captivated audiences with its innovative vision. Su’s designs have been celebrated by top publications like Vogue, ELLE, Harper’s Bazaar, and Grazia USA, cementing the brand as a rising force in luxury fashion.

MAISON DE HOE has also made its mark in Hollywood, with celebrities such as Kelly Rowland, Bailee Madison, Jeannie Mai, and Kylie Cantrall gracing red carpets in its designs. These moments underscore Su’s ability to create pieces that balance artistry with universal appeal.

A Landmark Achievement at IMTA

It was so fun for me to meet Su at IMTA LA this January, as she was invited to the International Models and Talent Association (IMTA) convention. Over five days, Su showcased MAISON DE HOE’s latest collection alongside legendary designer Nicole Miller, captivating an audience of industry leaders and creatives.

Su also served as a judge, evaluating top emerging talent on one of the most respected platforms in the fashion and modeling world. The event culminated with Su receiving the coveted Best Designer Award, a recognition of her exceptional ability to weave cultural storytelling into groundbreaking designs.

“This award is deeply meaningful,” Su reflected. “It’s a testament to the power of fashion to honor culture, inspire confidence, and connect people globally.”

Looking Ahead

With plans to expand its global presence and introduce new collections, MAISON DE HOE is poised to make 2025 a defining year. Rooted in cultural storytelling and modern craftsmanship, the brand continues to inspire through its innovative vision.

For those seeking more than fashion, MAISON DE HOE offers a journey — a celebration of where heritage and modernity converge to create something truly extraordinary.